Lulu the Piggy - ToyZero+
NEXTT has built LuLu the Piggy into a high-momentum TikTok Shop brand in the U.S. market, in 100 days driving over 10 million total impressions and activating 15,000+ affiliated creators at scale. From content and livestream execution to creator affiliation and store operations, this growth reflects a deliberate, system-driven strategy — validating both LuLu the Piggy’s brand potential and NEXTT’s ability to turn social attention into sustainable commerce results.
Brand Background
TOYZEROPLUS is a leading designer art-toy company from Asia, known for owning popular IP LuLu the Piggy, a viral collectible IP beloved by millions of fans worldwide.
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NEXTT Collaboration & Achievements
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100-Day Cold Start to Viral Success: In just 100 days, NEXTT launched LuLu the Piggy’s official TikTok and TikTok Shop US accounts, achieving exponential traction from zero.
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Over 10 Million Impressions: Generated 7M+ views on TikTok, with over 70% of impressions driven by high-quality brand videos produced by NEXTT and affiliate creators.
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Over 15K Active Affiliates: Built a powerful affiliate network within 3 months, leveraging creators to generate constant shoppable video content and organic engagement.
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Month-over-Month Growth >100%: Sustained triple-digit growth momentum through content optimization, livestream testing, and creator partnerships.
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Livestream Launch Success: Achieved hourly GMV exceeding USD $1,000 during launch sessions, validating product-market fit and real-time conversion potential.