OUR TEAM

Danni Lin is a Wharton alum and serial entrepreneur who has built multiple successful consumer goods businesses, specializing in wine and trending lifestyle products. As the co-founder of NEXTT, she helps global brands grow in the U.S. through social commerce. With a sharp instinct for market trends and a background in marketing and international trade, Danni bridges the worlds of commerce and culture. She also serves on the alumni board at the University of Washington. Outside of work, she’s mostly at home on the golf course or ski slopes.

Sarah leads operations at NEXTT with deep expertise in livestream commerce and social selling. Prior to joining NEXTT, she managed multi-million-dollar brand campaigns on TikTok, including Super Brand Day activations and high-performing livestream shopping events. With a background in UI/UX design and hands-on startup experience—ranging from launching a sportswear brand to building a rideshare app—Sarah brings a sharp product sense and executional rigor to every project. Outside of work, Sarah enjoys free diving, skiing, and spending time with animals.

Juan is a filmmaker and creative editor with a strong background in video production, photography, and post-production. He excels at crafting compelling visual stories that drive engagement and elevate brand presence. At NEXTT, Juan plays a key role in producing high-impact short video content, combining technical expertise with a sharp creative eye to support brand growth and performance across platforms.

Gina leads creator partnerships at NEXTT, helping brands grow through strategic creator affiliations and high-performing content collaborations. With a background in marketing and a strong talent for relationship-building, she connects the right creators with the right brands to maximize impact on social commerce platforms. Gina brings creativity, precision, and a deep understanding of the creator economy to every campaign.

Reiko leads course development and research collaborations at NEXTT, equipping clients with cutting-edge knowledge in social commerce. A graduate of New York University with a background in design research and education, she has presented her work at platforms such as the ECT Design Expo. Reiko also founded a cultural concept brand—curating one-of-a-kind Himalayan and Tibetan artworks, and creating jewelry pieces that serve as wearable expressions of cultural storytelling and meditation. Her work bridges creativity, mindfulness, and global tradition.

Ben brings a unique mix of creativity, technical skills, and a passion for lifelong learning to his role at NEXTT. With over seven years of experience as an Executive Assistant, he supports everything from website design and SEO to social media, brand marketing, and operations. A Licensed Professional Teacher with a BSED in Biological Science and a master’s in Science and Technology Education, Ben is also ESL-certified and skilled in graphic design, content creation, and AI-powered tools. His entrepreneurial spirit and problem-solving mindset make him an essential force behind NEXTT’s digital growth.

Rey leads video content creation at NEXTT, transforming products into compelling visual stories that capture attention and drive results. With a background in digital marketing and a sharp eye for storytelling, he specializes in producing high-converting short-form shoppable videos that resonate on social commerce platforms. Rey’s passion for creative innovation and deep understanding of audience engagement make him a key force behind the visual identity and performance of NEXTT’s brand campaigns.

Jherome is a TikTok content strategist who helps brands break through the noise with viral, trend-driven videos that resonate with audiences. With a sharp eye for emerging trends and a talent for creative storytelling, he crafts content that sparks engagement, grows brand visibility and drives revenue growth. Jherome has successfully grown brand accounts to over 150K followers in a short time, making him a key force behind social growth and visibility at NEXTT.

Diego is a passionate advocate for specialty coffee, viewing each bean as a chance to craft a memorable sensory experience. With deep expertise in espresso, pour-over brewing, and latte art, his work as both a barista and trainer celebrates the full journey from origin to cup. At NEXTT, Diego brings this dedication to life by showcasing the artistry and culture behind every brew—creating moments that connect people and elevate coffee into something to savor, share, and remember.

Steven is a Certified Public Accountant (CPA) and Wharton alumnus with extensive experience in financial management and strategic planning. With a strong foundation in accounting and corporate finance, he has a proven track record of optimizing operations and driving sustainable growth. At NEXTT, Steven ensures the company’s financial health while enabling smart, scalable solutions for clients in the dynamic world of social commerce.

Grant is a Wharton alumnus, CFA charterholder, and certified FRM with a strong background in investment, business development, and strategic planning. As co-founder and Chairman of NEXTT, he brings extensive experience leading ventures across multiple sectors, with a sharp focus on market expansion and long-term growth. Grant’s strategic vision and financial expertise help shape NEXTT’s direction, delivering innovative, scalable solutions for brands in the fast-evolving social commerce landscape.

Mark is a seasoned executive in global brand development and e-commerce, with deep expertise in brand strategy, digital innovation, and global market expansion. His strategic insights into consumer behavior and cross-border commerce have helped shape the growth of some of the most influential consumer goods brands. As an advisor to NEXTT, Mark provides invaluable guidance on brand positioning, international market entry, and scaling lifestyle brands through social commerce.

Miao is a seasoned technology leader with a strong background in digital product development, user experience, and e-commerce innovation. With extensive experience in building scalable platforms and driving digital transformation, he brings valuable insights into optimizing technology strategies for growth. As a Technology Advisor at NEXTT, Miao provides strategic guidance on leveraging technology to streamline operations in the social commerce landscape.